The Game Developer Network

GaMaYo 25 Showcase Penny Pusher Pirates by Industrial Assets

At WX, Wakefield over 50 games will be demoing, along with 400+ developers, game industry publishers, investors and platforms in attendance for GaMaYo 25! Join us on the 13th November for a day full of demos and round tables.

This event is brought to you by Game Republic along with their Official Partners Barclays Games and CreativeXsolla and Red Kite Games, with event sponsors Plus Accounting, Escape TechnologyHP and AMD.

Today we are looking at “Penny Pusher Pirates” which is confirmed to be at the event, from Industrial Assets!

Penny Pusher Pirates by Industrial Assets

 

What would be your description of your game?

Penny Pusher Pirates is a cartoony, pirate-themed coin dozer adventure where players drop coins, win loot, and (coming soon) build their very own island hideout! With quirky encounters, puzzle quests, and a cheeky parrot sidekick, it’s a treasure trove of casual fun for all ages.

How did development start? (Were there any key inspirations or ideas that drove you?)

It started as a lockdown project with a love for those old-school seaside coin pushers—nostalgic, satisfying, and just chaotic enough to be fun. We wanted to capture that feeling and expand it into a world of charming pirates, treasure-laden encounters, and a buildable island that players could make their own. Inspiration came from classic arcade machines, mobile collectathons, roguelikes, and a sprinkle of Aardman-style humour.

Tell us about the team behind the game!

Industrial Assets is a small but mighty UK indie team with backgrounds in game development, animation, and digital design. We’re passionate about making games that delight, surprise, and occasionally make people laugh-snort. Penny Pusher Pirates is self-funded, made with love, and developed between client work and coffee refills.

What kind of experiences do you hope to bring players?

We want players to feel like they’ve stepped into a playful pirate world that’s just the right mix of cosy and chaotic. Whether you’re chasing loot, solving a puzzling encounter, or upgrading your island, we want every session to feel rewarding, whimsical, and hard to put down.

In 10 words or less, highlight the appeal of the game!

Quirky pirates, puzzle quests, and endless satisfying coin chaos!

Any links to access/wishlist the game?

iOS: https://apps.apple.com/gb/app/penny-pusher-pirates/id1549645631

Android: https://play.google.com/store/apps/details?id=com.IndustrialAssets.PennyPusherPirates1&pcampaignid=web_share

 

The Game Republic Awards are open until the 30th September – Winners will be revealed at GaMaYo 13th of November. You do not need to be a member to submit a nomination. To make a nomination you can so via our nomination form.

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